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When Amazon announced that they would have a second Prime Day in October (in addition to their annual July deals event), many deal-chasers likely assumed the sales wouldn’t be as good. The more frequent a deals event, the less impressive the discounts…right?

Well, Prime Big Deals Day, which kicked off on Tuesday and runs through Oct. 11, has already proven skeptics wrong. Some of the most coveted and best-selling items on Amazon have been the cheapest the’ve ever been throughout the two-day event, cutting a swath through every category — from tech and home entertainment to kitchen appliances and beauty.

One of the absolute best deals on the site right now is on the Vitamix 5200, which is currently down to $299 — a 45% discount on its usual $549 price tag, and the cheapest we’ve ever seen it.

The bestselling blender, which boasts nearly 10,000 rave reviews on Amazon (and an impressive 4.7/5 average rating), is so popular because it serves as the perfect cooking and meal prep companion. A roomy 64-ounce container is ideal for blending medium to large batches, while variable speed control allows you to easily adjust the speed to achieve a variety of textures — the dial can be rotated at any point during the blend so you’re in complete control.

Plus, the power and precision of Vitamix‘s patented designs are able to pulverize every recipe ingredient, including the tiniest seeds, and the blades reach speeds fast enough to create friction heat, bringing cold ingredients to steaming hot temperatures within minutes.

The Vitamix 5200 will likely only be on sale through the end of Prime Day on Oct. 11, if not earlier, so you’ll want to snag the deal fast. Shop below, and check out more of the best Prime Day deals here.